Founding Partners Wanted: A White-Label E-Commerce Platform with Thai Payments and Made-to-Order Products

Most e-commerce platforms were designed for somewhere else. Payments assume cards, shipping assumes a different courier network, a "product" is always a fixed item in a fixed size, and the support desk is a ticket queue in another time zone. Selling curtains cut to size, or running a dealer network, in Thailand stretches all of that.

Simplico’s commerce platform is a white-label Django store built for Thai retailers and dealer networks: Thai payment rails, Thai courier booking, made-to-order products, and your own brand on the front. It already runs a live commercial store, and we are now opening a founding-partner program for the first retailers who want to launch on it.

This post covers what you get, what costs extra, and how to join.

Who this is for

• Independent and boutique retailers launching online.
• Retailers selling made-to-order products, where the customer picks fabric, dimensions or options and the price follows.
• Multi-channel sellers who want their own store as the home base.
• Dealer networks and franchise groups that sell to customers and to sub-brands at different prices.

What is live today

• Catalog and inventory. Hierarchical categories, flexible attributes, variants with stock per SKU, full-text and trigram search, and product content in Thai, English and Chinese.
• Your brand. Custom logo, colors and domain for the storefront and the admin, with inline editing, bulk actions and audit trails.
• Made-to-order engine. Modular parts and options (for example fabric, rail and dimensions), formula-based pricing, price matrices, and the full specification captured on each order.
• Orders and promotions. More than 16 order statuses, refunds and cancellations, coupons, campaigns, flash sales and bundles, with coupons segmented for dealers versus customers.
• Payments. Beam QR and digital wallets as the primary gateway, PromptPay, and Ksher as a fallback gateway, all webhook-driven.
• Shipping. Shippop for courier booking, label retrieval and parcel tracking, including multiple parcels per order.
• Accounting. Reconciliation exports for Thai accounting, and a REST API for connecting your accounting or ERP system.
• Hosting. Managed hosting with SSL, automated backups and restore drills, uptime monitoring and an on-call rotation. Data is hosted in Thailand by default.

Under the hood it is Django with a REST API, PostgreSQL, Redis, Celery workers on RabbitMQ, and Docker Compose.

flowchart TD
    C["Customer storefront and mobile app"] --> W["Django app and REST API"]
    A["Admin and dealer tools"] --> W
    W --> P[("PostgreSQL")]
    W --> R[("Redis cache and sessions")]
    W --> Q["Celery workers on RabbitMQ"]
    W --> G["Beam QR, PromptPay, Ksher"]
    Q --> S["Shippop courier booking"]

See it running

KaceeBest is a Thai home-furnishings store (window coverings, flooring, wallpaper, furniture and more) running on the platform. It is a live commercial storefront, so browse it respectfully. The things worth trying are browsing the catalog, configuring a made-to-order item, and following the checkout through Beam QR and Shippop tracking.

Plans

Plan	Scale	Includes
Starter	Up to 500 SKUs	Hosted storefront and admin, branded storefront, Beam QR, Shippop, email support
Professional	Up to 5,000 SKUs	Everything in Starter, made-to-order configurator, coupons, campaigns and flash sales, dealer and customer segmentation, priority support with SLA
Platform	Unlimited SKUs	Everything in Professional, multi-tenant and multi-brand, custom gateway integration, PDPA Data Processing Agreement, onsite onboarding

All plans are quoted to scope. Founding-partner terms are agreed with you in the proposal, and we do not publish a fixed founding discount.

What costs extra or is not included, so you can plan around it

• Lazada and Shopee export, Firebase push notifications, custom reporting and multi-currency or additional-language expansion are add-ons quoted per scope.
• Stripe and other gateways are not included by default. They can be added when you need them.
• Multi-tenant architecture and custom payment gateway integration are Platform-plan features.
• LINE is a contact channel, not a platform integration. If you need LINE login or LINE notifications, we scope that as separate work.
• The made-to-order engine is in the Professional plan and above, not Starter.
• Specific accounting systems are not named. The REST API is the connection point, and we confirm your system in scoping.
• Roadmap items are marked as roadmap in your proposal. We do not sell features that do not exist as if they do.

What founding partners get

• A scoped proposal within 48 hours of telling us your catalog, your channels and your timeline.
• Priority onboarding. Hosted onboarding for a small catalog typically takes 1 to 2 weeks, and a full white-label deployment with made-to-order and payments usually takes 4 to 8 weeks.
• A direct line to the engineers who built it, in Bangkok time, by LINE, WhatsApp, phone or email.
• A say in the roadmap. What we build next is shaped by the first retailers who run it.
• Your brand on everything. Customers see your logo and domain, not ours.

How to join

1. Look first. Browse KaceeBest and read the platform page.
2. Tell us three things: roughly how many products you sell, whether any are made to order, and which channels you sell on.
3. Get a scoped proposal in 48 hours, then decide.

Email us to become a founding partner

Prefer chat? LINE: iiitum1984, WhatsApp: +66 83 001 0222, or call +66 97 496 6397.

FAQ

Which payment methods work?
Beam QR and digital wallets, PromptPay, and Ksher as a fallback. Other gateways can be added.

Can I sell products that are cut or configured to order?
Yes. The made-to-order engine handles options, formula pricing and price matrices, and keeps the specification on the order. It is included from the Professional plan.

Can I sell on Lazada and Shopee too?
Marketplace export is an add-on quoted per scope.

Can dealers get different prices?
Dealer and customer coupon segmentation is part of the Professional plan, and multi-brand reselling is in the Platform plan.

Where is the data kept?
In Thailand by default. A PDPA Data Processing Agreement is included in the Platform plan. Ask your own legal adviser how the law applies to your business.

Is there a fixed founding-partner discount?
We do not publish one. Terms are scoped per partner in the proposal.